Who are the keynote speakers?

A globally recognized strategist who has helped build brands like Apple and Nike and served as a digital strategist for Beyoncé. Today, he teaches at the University of Michigan and is the author of the bestseller For the Culture, where he explores the impact of culture on human behavior and its role in building strong, authentic brands. At Communication Summit 2025, he will share his insights on how to earn trust through communication that resonates with audiences on a deeper level. You will discover how brands create cultural value and why trust is the key factor determining the success of your message.

An expert in behavioral science at the Behavioural Insights Team (formerly Nudge Unit), a global consulting firm specializing in applying behavioral principles to tackle complex challenges. BIT helps governments, non-profits, and businesses improve decision-making and influence customer behavior through data-driven strategies. At Communication Summit 2025, he will demonstrate how behavioral science creates targeted interventions that systematically build trust and enhance the societal impact of communication—from vaccination campaigns and youth entrepreneurship support to preventing harassment in public transport.

An expert in marketing effectiveness and one of the key figures at System1, a leading research company that helps the world’s biggest brands and agencies create impactful advertising through a deep understanding of emotions and creative potential. Their database of over 100,000 tested ads provides valuable insights that enhance campaign effectiveness. At Communication Summit 2025, Andrew will demonstrate why trust is the key currency in today’s media landscape, how brands build it through broad-reaching channels, and which campaigns truly succeed in this regard—all backed by data and concrete examples.